Internet Marketing

Practical & customized Internet marketing campaigns can greatly increase the return on investment of your Web site. Click for more information

More traffic does not lead to more profit:

It is easy to get visitors to your web site.  But the only valuable visitors are the "targeted" ones. To understand the importance of a "targeted visitor", imagine getting 10,000 visitors a day to your site, but none of those visitors have any interest in your products or services. They see your site, and then they leave.

Now imagine getting just 100 visitors to your site – all of whom are interested in what you have to sell – and 10 of these visitors become customers. Would you rather have 10,000 web site visitors a day with zero sales, or would you rather have 100 visitors a day with 10 sales?

We can help deliver targeted traffic to your web site to improve your web site's Return On Investment (R.O.I.).

On-page Internet Marketing Services:

  • Search Engine Optimization
  • Key-word Research
  • Copywriting (long or short)
  • Site architecture
  • On-site link strategies
  • Content development

 

Off-page Internet Marketing Services:

  • Link Strategies
  • Article Marketing
  • Online Press Releases
  • Online advertising
  • Pay per Click/Lead campaigns
  • Social media marketing

 

Sample SEO Services:

Every client has a unique situation. Chanticleer will create a customized marketing plan for your company based upon your needs and budget. Below is a sample of Search Engine Optimzation package that may help make your company site more profitable.

Phase 1: Key-phrase research:

We research dozens to hundreds of phrases related to your business to discover how many people have searched for each individual phrase on each popular search engine in recent months.

We will also discover how many of your online competitors are directly competing for those same key-phrases. With this information, and key algorithms, we will calculate which key-phrases from the expanded list have the best potential of reaching your target market.

Phase 2: User testing:

Through a series of online advertising campaigns and visitor tracking we will discover which of the Key-phrases researched above had the most lead potential. These are the phrases your site should use for both Search Engine Optimization (SEO) and any online advertising campaigns. These targetted key-phrases are your best bet for improving your return on investment (ROI).

Phase 3: Site Optimization:

Optimizing up to 25 key pages on the Web site to make it more search engine friendly, and weighting the site for the best key-phrases as recommended in the research from Phase 1. These changes may include text and other changes in the site content visible to the viewer, changes in back-end and front-end coding visible to search engines, navigation structure, internal link naming, etc.

Phase 4: Link Strategies:

We will develop and deploy link strategies to increase the number of links pointing to the Web site, including link naming and coding, to improve the Search Engine Results Placement (SERP) on popular search engines, and increase direct hits via links on external sites.

We will also set up routes for Search Engines to discover and crawl all your Web site pages, and submit the site by hand to major search directories

Turn your viewers into customers:

Your conversion rate  is a measure of the number of site visitors that go on to make a purchase - or register for your service, or whatever goal your web site is promoting. Many web site owners concentrate solely on increasing the number of visitors to the site. Often, they have fairly simple problems with their site that, if solved, would have a huge effect on their conversion rate and improve their site's bottom line at minimal expense.

On average:

  • 50% of visitors abandon a site because they can't easily find content
  • 40% of possible repeat visitors never return to a site due to a negative experience
  • 85% of visitors abandon a new site due to poor design
  • 70% of people who are ready, willing and able to buy online don't complete the sale.

With an Expert Usability Review and User Testng, Chanticleer Complete Internet can discover where your web site is losing your visitors and your sales. Improving your conversion rate is one of the best ways to increase the return on your web investment.

Contact us

Contact Chanticleer Complete Internet to discover how we can improve your Web site's Return on Investment

Call toll free: 1 866-4 web roi (493-2764)
or, in the Stratford/Kitchener area, call (519) 272-1480

 

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