Search Engine Optimization (SEO) is a method of increasing a company's sales (or increasing engagement for websites that are not profit-oriented). SEO helps build a relationship between a business and their potential clients, by improving the trustworthiness and usability of the website, and the perceived client satisfaction of the business in order to bring a company warm Leads.
But isn't SEO about Search Engines?
SEO used to be about trying to satisfy robots. But today, search engines monitor user behaviour. If a company is frequently recommended, and the company website is successful pleases users, then the search engine will happily send people your way.
Google shows different types of results for different types of searches. The three main types of results are:
- Paid placement: Companies pay to have their ads placed within the search results.
- Organic results: Google displays links to information sites.
- Local results: Similar to the Organic results, Google displays the links, but to local business websites. Google may also show:
- businesses locations on a map, and
- a company's contact information,
Do I need Local SEO or Organic SEO?
Local SEO is best for brick-and-mortar locations that cater to a local clientele; businesses like Dental offices, Pizza places, Coffee shops, Chiropractors, Car repair shops, Restaurants, Retail stores and many others. It is important to market your business with the correct type of SEO.
- Organic SEO promotes a website, often to a global audience.
- Local SEO promotes a business to a local market.
Chanticleer offers Local SEO, Organic SEO and Paid Placement advertising to bring you more calls from prospective clients in your target markets.
Pay-Per-Click (PPC) is a form of online advertising whereby we create and monitor advertisements on platforms such as Google. Your ads can be seen multiple times, but you will only pay if someone clicks on them to visit your website.
Paid Placement is a similar form of advertising, where you may also pay per click if someone visits your website, but you may also pay for ad views or other types of engagement - for example, paying for "Likes" or "Shares" on Facebook.
If your business targets people outside of your local area, or if you are in a very competitive location, we recommend adding Pay-Per-Click Marketing (PPC) and/or Paid Placement to your online marketing strategy.
Each month we review, refine and optimize the ads and segment your advertising budget to maximize your Return-On-Investment (ROI). We will only show ads to people in your target market, so you are only promoting to your potential clients.
Many companies have a web designer, a webmaster, a domain registrar, a hosting company, a search-engine optimizer, and an online advertiser.
With All-in-One SEO, we manage all those services so that you have a single point of contact for service and support to save you both time and money.
We offer monthly contracts to maintain all these services and market your website. We also monitor your website and your online marketing campaigns to make sure your users are happy in order to bring you more warm leads.
We can help you acquire new clients. And we will provide proof. You will know that you are getting a positive return on investment (ROI).
If you have a website that you are happy with and is working well for you, and it is both mobile-friendly and user-friendly, then we can work with your existing website.
But, if your website needs some improving, updating or a complete overhaul, we would complete the website work before beginning the online marketing campaign. We don't want you to spend your money on advertising to new visitors until your website is able to convert those new visitors into sales.
Typically, clients save money and decrease time spent on support by allowing us to manage all aspects of their websites.
We prefer to accept clients who desire this bundled service.
Sometimes clients have trouble with their technology. It just happens. If any of that technology is not managed by us, we are less able to assist when clients need help. If we do manage the website and email technology, we can quickly and effectively review and resolve issues. We believe in this methodology so strongly that we will often buy out a client's current hosting contract. This allows you to experience the benefits of All-in-One SEO right away. If you have a good reason to stay with your current host, feel free to talk to us about it.
We will not take chances with your online presence by employing risky online marketing. Your business is safe with us.